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The Zojirushi Corporation (象印マホービン株式会社 Zōjirushi Mahōbin Kabushikigaisha ) is a Japanese multinational manufacturer and marketer of vacuum flasks, bread machines and consumer electronics including electric kettles, hot water dispensers, electric water boilers, refrigerators and rice cookers. It has a branch in South Korea and subsidiary companies in Taiwan, China, Hong Kong, and the United States. Zojirushi is listed on Osaka Securities Exchange but not on the Tokyo Stock Exchange.
The company was founded in 1918 as the Ichikawa Brothers Trading Company in Osaka and in 1948 was changed to Kyowa Manufacturing Co., Ltd. In 1961, its name was changed again to the Zojirushi Corporation and its corporate logo, including an elephant (Zōjirushi means "elephant mark") was adopted.
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