|Foundation date||Palo Alto, California (2004 )1|
|Headquarters||Palo Alto, California, U.S.|
|Revenue||US$30.0 million (2011 est.)2|
|Slogan(s)||The World's Largest Platform for Creating Social Websites|
|Alexa rank||414 (August 2012[update])3|
|Type of site||Social networking service, Community building platform|
Ning is an online platform for people and organizations to create custom social networks,567 launched in October 2005.4 Ning offers customers the ability to create a community website with a customized appearance and feel; feature sets such as photos, videos, forums and blogs; and support for “Like”, plus integration with Facebook, Twitter, Google and Yahoo!.68 Ning, Inc. is owned by Glam Media and, like the operating company, has its headquarters in Palo Alto, California.9
The service allows customers to charge for membership directly within their Ning Network.10 Customers can also monetize by using services provided through partnerships established by Ning, and adding display advertisements,11 such as Google AdSense, to their Ning Network.
There are over 90,000 (as of June 2011) social websites, known as Ning Networks, running on the Ning Platform.1213 Ning offers 3 plans to its customers: Mini, Plus and Pro.14 The plans are offered with varying feature offerings and range in price so that customers can choose a plan that best fits the goal for their community.14 Once a plan is chosen, a customer can change it to another plan at any time.15 As of June 2011, Ning has 65 million monthly unique visitors globally on its platform.12
On September 21, 2011, the company announced its merger with Glam Media.16
The word "Ning" is Chinese for "peace" (simplified Chinese: 宁; traditional Chinese: 寧; pinyin: níng), as explained by Gina Bianchini on the company blog.17 Ning started development in October 2004 and launched its platform publicly in October 2005.18 Ning was initially funded internally by Bianchini, Andreessen and angel investors. In July 2007, Ning raised US$44 million in venture capital, led by Legg Mason.19 In March 2008, the company also announced it had raised an additional US$60 million in capital, led by an undisclosed set of investors.20 In its most recent round of funding in July 2009, the company raised US$15 million in capital, led by Lightspeed Venture Partners.21
On April 15, 2010, CEO Jason Rosenthal announced changes at Ning. The free service would be suspended and of the current 167 employees, only 98 would remain. Current users of the free service had the option to either upgrade to a paid account or transition their content from Ning.22
Ning appeals to people who want to create their own communities and social networks around specific interests with their own visual design, choice of features and member data.24 The central feature of Ning is that anyone can create their own social network for a particular topic or need, catering to specific membership bases or community needs. People joining a Ning Network have their own profile pages within the community.
A Ning community can integrate with online services like Facebook, Twitter and Google. For instance, people can join a Ning Network using their Facebook or Twitter account, and share content from a Ning Network directly to their Twitter or Facebook accounts.8 Members can embed content directly from these services to a Ning Network, as well as other services and media content, like Youtube and Vimeo videos, or music players from MySpace or SoundCloud.25
At its launch, Ning was a free-form platform for the development and hosting of open-source "social applications."18 The source code for Ning applications was available to users,26 and the service made it easy for anyone to fork a Ning application, modify its PHP code and run it as their own. Applications included photo albums, blogging software, and many for sharing business reviews.27 In late September 2006, Ning narrowed its focus to offering a group website, a photos website, and a videos website for people to copy and use for any purpose. These three templates were later superseded by a single customizable application aimed at enabling anyone to easily create their own social network. However, Ning does allow developers to have some source level control of their social networks, enabling them to change features and underlying logic.
Feature modification was temporarily disabled on October 21, 2008.28 The company will replace full source control with the ability to bring in new features or change the logic of existing features via OpenSocial and a set of new APIs relaunched in early 2009.29
Ning formerly had both free and paid options; it switched to three levels of paid service in April 2010.30 Each pay level allows for different degrees of features, viral tools, customization, and customer support.
Ning network administrators can select from options that govern various levels of viewability, privacy and membership.
Ning added an iPhone interface in March 2009,33 then made networks more compatible with mobile phones in August 2009.34 In October 2010, Ning launched an iOS application (iPhone, iPad, iPod Touch) for network administrators to use to manage their social networks.35
In February 2011, Ning introduced a new way for customers to customize and change the appearance of their Ning Networks by launching the Ning Design Studio.3637 The feature allows customers to choose from pre-made templates, varying in color, font, background and foreground images, and layout design. Customers can fine-tune and make changes to the templates, or use CSS to make custom visual changes on their community. The Design Studio also made it possible for customers to change the column layout and widths, giving new options beyond the default 3-column layout on Ning Networks before the Design Studio.
Ning has 90,000 customers with social websites on the Ning Platform.12 A range of different types of communities, organizations, and businesses use Ning as their website. Some examples include bands Linkin Park (www.linkinpark.com/main)38 and Weezer (weezer.com),39 The Twilight Saga (thetwilightsaga.com),40 Tony Hawk's Shred or Die (www.shredordie.com),41 the Diabetes Hands Foundation's TuDiabetes (www.tudiabetes.org),42 the Brooklyn Art Project (www.brooklynartproject.com)43 T20.com - Home of Global Cricket (www.t20.com),40 and the Nerdfighters hosted by John and Hank Green.
In August 2008, Ning removed Widget Laboratory (the largest third party provider of plugin enhancements to Ning at the time) from Ning, preventing use of any of their tools across Ning networks. This dispute was hotly debated in response to an article in TechCrunch.44
In December 2008, Ning announced that it would no longer host networks that featured pornography and similar content.45 Network owners were given just over a month to move their pornographic content to another provider. The reasons cited for removing pornographic networks from the platform were that they did not cover the costs of providing them and that they created a disproportionate amount of DMCA takedown notices for copyright infringing material.
Many web services were proclaiming that Ning was closing down all free networks, and several were actively pursuing these creators. When Creators looked for confirmation on the Creators Network, there was little to no information, canned responses to their questions, and promises of more information in two weeks. Several Ning Employees were also gone with this "notice", although it's unclear whether that is due to layoffs or choice.citation needed Creators never received a formal notice, although Mr. Rosenthal did eventually post a re-statement of the original post more than 24 hours after the fact.49
On May 4, 2010, Ning Network sent an official email to all members:
We want to provide a new level of innovation to Network Creators — and build all the valuable features Network Creators have asked us to. To get there, we need to focus 100% on paid Ning Networks. This phasing out of free services won’t happen until July, so you’ll have plenty of time to weigh your options. We’ll do our best to provide you with a migration path if you don’t wish to continue with Ning, but we’d love to have you come along for all of the exciting future developments.citation needed
Email notifications to ning network customers proclaimed that free .ning networks would expire totally at midnight UTC−08:00 on Friday August 20, unless the customer decided to choose a paid plan.
- "Corporate Info, History", Ning. Retrieved June 12, 2011.
- Ning's Second Coming Is Chugging Along, On Its Way To A $30 Million Revenue Run Rate, Dan Frommer, Business Insider, Feb 3, 2011
- "Ning.com Site Info". Alexa Internet. Retrieved 2012-08-02.
- Ok, I am excited by Gina Bianchini, Ning BLog, October 3, 2005
- Social Graph-iti, The Economist, Oct 18, 2007
- Ning adds lots of knobs and dials to prettify its custom social networks, Anthony Ha, VentureBeat, Feb 2, 2011
- The Ning POV: How Custom Social Communities Can Change the World, Christina Lee on June 21, 2011
- , Jonathan Shambroom on June 15, 2011
- Ning Makes It Easier Than Ever to Build and Monetize Successful Social Networks With Two New Partnerships, Market Wire, June 16, 2010
- With Revenue Up 400%, Ning Adds Paid Access Service, Tomio Geron, Forbes, June 15, 2011
- Ning Announces Ustream Integration Into Social Websites, Mariel Loveland, Scribbal, June 7, 2011
- Ning’s New Plans Go Live, Darnell Clayton, The Blog Herald, July 21, 2011
- "About Ning - Billing and Refund Policy", Ning, Retrieved July 21, 2011
- The Story Behind the Ning Name, by Gina Bianchini, Ning Blog, April 11, 2007
- Andreessen adds some Ning to the Web, by Martin LaMonica, CNET news, Oct 6, 2005
- Ning news: new investment round, by Marc Andreesen, blog.pmarca.com, Jul 9, 2007
- Ning news: Series D investment round, by Marc Andreessen, April 18, 2008
- Ning Raises $15 Million More at a–Yes, Really–$750 Million Valuation, by Kara Swisher, AllThingsD.com, July 21, 2009
- TechCrunch - Ning’s Bubble Bursts: No More Free Networks, Cuts 40% Of Staff
- Ning Moves Into Facebook's Old Palo Alto Office, by Alaska Miller, Business Insider, Nov 13, 2009
- Web pioneer touts Ning Inc. as easy to use social network, by Michael Liedtke, Rocky Mountain News, Mar 5, 2007
- , Brenna Ehrlich, Get Your Music Heard By 50 Cent’s Label, Thanks to SoundCloud & Ning, Feb 14, 2011
- Platform Wars. Ning
- Badges badges badges
- The Ning Platform: A Few Updates, Gina Bianchini, October 21, 2008
- Ning’s Social Networks Get Their Own App Platform
- Ning Fails at Free Social Networking, Eliot Van Buskirk, April 16, 2010
- Andreessen: PHP succeeding where Java isn't, by Stephen Shankland, CNET News, Oct 19, 2005
- A Little Company News…, Jason Rosenthal on November 20, 2008
- Keep up with your social network from your iPhone…, Evan Goldin on November 20, 2008
- (Update) Tonight’s release is live!…, Evan Goldin on November 20, 2008
- Just one more thing…, Evan Goldin on October 20, 2010
- Ning Design Studio, coming February 9, Nick Barr on Feb 2, 2011
- Ning Design Studio & Instant Ad Boxes Are Live!, Nick Barr on Feb 9, 2011
- Ning And Ustream Launch In-Depth Integration To Allow Creators To Stream Live Video, Leena Rao, TechCrunch, June 7, 2011
- Ning Nuzzles Up To Advertisers, Helen Coster, Forbes, June 30, 2009
- SHRED OR DIE: Straight Up SK8 Memories & Some Straight Talk From Tony Hawk, Fidel Gonzales, Dirt Forge, Mar 25, 2010
- TuDiabetes launches TuAnalyze with a Custom Ning App, Laura Oppenheimer on May 19, 2010
- Ning Opens a Virtual Gift Shop With Custom-Made Gifts, The New York Times, Oct 20, 2009
- Kincaid, Jason (2008-08-22). "Ning Shuts Down Premium Developer WidgetLaboratory". TechCrunch. Retrieved 2009-04-06.
- Bianchini, Gina (2008-12-01). "The End of the Red Light District". Ning Blog. Retrieved 2009-05-24.
- Changes to Ning.com – a Rationale
- The Return of Search on Ning.com
- Current Progress on Ning Search
- Ning Update: Rolling Out Full Details May 4th
- Official website
- Ning's Official Blog on Social Networking Sites
- The Ning Help Center
- Ning Creators This is where Creators get together to share advice and tips about growing their Ning Networks.
- Interview with Gina Bianchini co-founder of Ning, Intruders tv Video
- Audio interview with Marc Andreessen on Ning, social networking, and education (July 2007)
- Audio interview with Gina Bianchini on Ning (April 2007)
- Interview with Gina Bianchini, Ning CEO Bianchini describes "viral expansion loops" and how to create a successful social network (May 2008)
- "The Benefits of a Network" article by The New York Times
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