Mercedes-Benz

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This article is about the manufacturer. For the song, see Mercedes Benz (song).
Mercedes-Benz
Type Division
Industry Manufacturing
Predecessors Benz & Cie. (1883-1926)
DMG (1890-1926)
Founded 1926
Founders Karl Benz and Gottlieb Daimler
Headquarters Stuttgart, Germany
Area served Worldwide
Key people Dieter Zetsche, Chairman
Products Automobiles
Trucks
Buses
Internal combustion engines
Luxury vehicles
Services Financial services
automobile repair
Owners Daimler AG
Divisions Mercedes-AMG
Website www.mercedes-benz.com

Mercedes-Benz (German pronunciation: [mɛʁˈt͡seːdəs ˈbɛnt͡s]) is a German automobile manufacturer, a multinational division of the German manufacturer Daimler AG. The brand is used for luxury automobiles, buses, coaches, and trucks. The headquarters of Mercedes-Benz is in Stuttgart, Baden-Württemberg, Germany.

The name first appeared in 1926 under Daimler-Benz but traces its origins to Daimler-Motoren-Gesellschaft's 1901 Mercedes and to Karl Benz's 1886 Benz Patent Motorwagen, which is widely regarded as the first gasoline powered automobile. Mercedes-Benz's slogan is "Das Beste oder nichts" (English: "The best or nothing"). Mercedes-Benz is part of the "German Big 3" luxury automakers, along with Audi and BMW, which are the best selling luxury automakers in the world.1

History

Karl Benz in Mannheim, Germany. Benz made the 1886 Benz Patent Motorwagen, which is widely regarded as the first automobile.

Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car, the Benz Patent Motorwagen, financed by Bertha Benz2 and patented in January 1886,3 and Gottlieb Daimler and engineer Wilhelm Maybach's conversion of a stagecoach by the addition of a petrol engine later that year. The Mercedes automobile was first marketed in 1901 by Daimler-Motoren-Gesellschaft. The first Mercedes-Benz brand name vehicles were produced in 1926, following the merger of Karl Benz's and Gottlieb Daimler's companies into the Daimler-Benz company.43 Throughout the 1930s, Mercedes-Benz produced the 770 model, a car that was popular during Germany's Nazi period. Adolf Hitler was known to have driven these cars during his time in power, with bulletproof windshields. Most of the surviving models have been sold at auctions to private buyers. One of them is currently on display at the War Museum in Ottawa, Ontario. Mercedes-Benz has introduced many technological and safety innovations that later became common in other vehicles.5 Mercedes-Benz is one of the best known and established automotive brands in the world, and is also one of the world's oldest automotive brand still in existence today in 2014, having produced the first petrol-powered car.6

For information relating to the famous three-pointed star, see under the title Daimler-Motoren-Gesellschaft including the merger into Daimler-Benz.

Subsidiaries and alliances

As part of the Daimler AG company, the Mercedes-Benz Cars division includes Mercedes-Benz and Smart car production.7

Mercedes-AMG

Mercedes-AMG became a majority owned division of Mercedes-Benz in 1999.8 The company was integrated into DaimlerChrysler in 1999,9 and became Mercedes-Benz AMG beginning on 1 January 1999.10

McLaren Group

Motorsport

McLaren Mercedes logo

Mercedes-AMG is the official engine supplier for the second oldest and most successful F1 team by Grand Prix wins, McLaren Racing. In 2013 it was announced that after the last year with Mercedes contract with McLaren, Mercedes would be dropped and be replaced by Honda, who McLaren had world championship wins in the past together. Mercedes have been supplying the engines to McLaren since 1995.

Road Car Manufacturing

From 2003 to 2009, Mercedes were in a joint venture with McLaren Group to manufacture the Mercedes-Benz SLR McLaren. At this time, Mercedes owned 40% of McLaren Group. Due to Mercedes purchasing Brawn GP, a F1 team, Mercedes decided to sell their shares back to Ron Dennis, as McLaren would be their rival in F1.

Maybach

Daimler's ultra-luxury brand Maybach was under Mercedes-Benz cars division until 2013, when the production stopped due to poor sales volumes.

Production

Factories

Besides its native Germany, Mercedes-Benz vehicles are also manufactured or assembled in:

Sovereign State Continent Note
Argentina South America Manufactures buses, trucks and the Sprinter van. This is the first Mercedes-Benz factory outside of Germany. Built in 1951.11
Austria Europe G-Class12
Bosnia and Herzegovina Europe
Brazil South America Manufactures trucks and buses. Established in 1956. The A-Class (W168) was produced from 1999 to 2005 and the C-Class was produced until 2010 as well.13
Canada North America
China Asia
Egypt Africa Via Egyptian German Automotive Company E-Class, C-Class and GLK
Finland Europe New A-series (W176) is manufactured in Uusikaupunki since late 2013, being the first M-B passenger car ever built in that country
Hungary14 Europe
Jordan Asia Buses company factory, Elba House, Amman.
India Asia Bangalore (R&D). (Pune).15 Chennai (Daimler India Commercial Vehicles Pvt. Ltd.) - Trucks & Engine Manufacturing unit.
Indonesia16 Asia / Australia
Iran Asia Not since 201017
Malaysia Asia Assembly of C, E and S class vehicles by the DRB-Hicom
Mexico North America Mercedes-Benz Mexico fully manufactures some Mercedes and Daimler vehicles completely from locally built parts (C-Class, E-Class, M-Class, International trucks, Axor, Atego, and Mercedes Buses), manufactures other models in complete knock down kits (CL-Class, CLK-Class, SL-Class, SLK-Class) and manufactures a select number of models in semi knockdown kits which use both imported components and locally sourced Mexican components (S-Class, CLS-Class, R-Class, GL-Class, Sprinter).
Nigeria Africa Assembly of buses, trucks, utility motors and the Sprinter van18
Philippines Asia
Russia Eurasia Joint venture Mercedes-Benz Car Trucks Vostok in Naberezhnye Chelny (jointly Kamaz). Available in trucks Actros, Axor, multi-purpose auto four wheel drive medium trucks Unimog. Mercedes-Benz Sprinter Classic is also produced in Russia.
Spain Europe Factory at Vitoria-Gasteiz Mercedes-Benz Vito, Viano and V-Class have been built there.
South Africa19 Africa
South Korea Asia Mercedes-Benz Musso and MB100 models manufactured by SsangYong Motor Company.
Thailand Asia Assembly of C, E and S class vehicles by the Thonburi Group20
Turkey Eurasia Mercedes-Benz Türk A.Ş.21
United Kingdom Europe The SLR sports car was built at the McLaren Technology Centre in Woking. Brackley, Northamptonshire, is home to the Mercedes Grand Prix factory, and Brixworth, Northamptonshire is the location of Mercedes-Benz HighPerformanceEngines
United States North America The Mercedes-Benz M-Class Sport Utility, the R-Class Sport Tourer, and the full-sized GL-Class Luxury Sport Utility Vehicle are all built at the Mercedes-Benz U.S. International production facility near Tuscaloosa, Alabama.22 Trucks (6,000 per year in the late seventies) were once assembled in Hampton, VA.23
Vietnam Asia Assembly of E-Class, C-Class, S-Class, GLK-Class and Sprinter. Established in 1995.24

Quality rankings

Since its inception, Mercedes-Benz had maintained a reputation for its quality and durability. Objective measures looking at passenger vehicles, such as J. D. Power surveys, demonstrated a downturn in reputation in these criteria in the late 1990s and early 2000s. By mid-2005, Mercedes temporarily returned to the industry average for initial quality, a measure of problems after the first 90 days of ownership, according to J. D. Power.25 In J. D. Power's Initial Quality Study for the first quarter of 2007, Mercedes showed dramatic improvement by climbing from 25th to 5th place and earning several awards for its models.26 For 2008, Mercedes-Benz's initial quality rating improved by yet another mark, to fourth place.27 On top of this accolade, it also received the Platinum Plant Quality Award for its Mercedes’ Sindelfingen, Germany assembly plant.27 J. D. Power's 2011 US Initial Quality and Vehicle Dependability Studies both ranked Mercedes-Benz vehicles above average in build quality and reliability.2829 In the 2011 UK J. D. Power Survey, Mercedes cars rated above average.30 A 2014 iSeeCars.com study for Reuters found Mercedes to have the lowest vehicle recall rate.31

Models

Mercedes-Benz CLS-Class (4-door coupé)
Mercedes W210 Taxi-Version
Mercedes-Benz S-Class (luxury sedan)
Mercedes-Benz SLS AMG Black Series (supercar)

Current model range

Mercedes-Benz offers a full range of passenger, light commercial and heavy commercial equipment. Vehicles are manufactured in multiple countries worldwide. The Smart marque of city cars are also produced by Daimler AG.

Vans

Mercedes-Benz Sprinter used as a police bus

Mercedes-Benz produces a range of vans; Citan (a version of the Renault Kango), Vito and Sprinter.

Trucks

Mercedes-Benz Zetros used for snowplowing
Unimog, a famous allround vehicle by Mercedes-Benz

Mercedes-Benz Trucks is now part of the Daimler Trucks division, and includes companies that were part of the DaimlerChrysler merger. Gottlieb Daimler sold the world's first truck in 1886.32 The first factory to be built outside Germany after WWII was in Argentina. It originally built trucks, many of which were modified independently to buses, popularly named Colectivo. Today, it builds buses, trucks and the Sprinter van.citation needed

Buses

Main article: Mercedes-Benz buses

Mercedes-Benz produces a wide range of buses and coaches, mainly for Europe and Asia. The first model was produced by Karl Benz in 1895.

Significant models produced

The Mercedes-Benz 600 or 600S Pullman Guard limousines offer a "bulletproof" option and have been used by diplomats worldwide.33

Car nomenclature

Until 1994, Mercedes-Benz used an alphanumeric system for categorising their vehicles, consisting of a number sequence approximately equal to the engine's displacement in liters multiplied by 100, followed by an arrangement of alphabetical suffixes indicating body style and engine type.

  • "C" indicates a coupe or cabriolet body style (for example, the CL and CLK models, although the C-Class is an exception, as it is also offered as a sedan).
  • "D" indicates the vehicle is equipped with a diesel engine.
  • "E" (for "Einspritzung") indicates the vehicle's engine is equipped with petrol fuel injection. In most cases (the 600 limousine and Mercedes E-Class being the exceptions), if neither "E" or "D" is present, the vehicle has a petrol engine with a carburettor.
  • "G" was originally used for the Geländewagen off-road vehicle, but is now applied to Mercedes SUVs in general (for example, the GLA and GLK).
  • "K" was used in the 1930s, indicating a supercharger ("Kompressor") equipped engine. One exception is the SSK, where K indicates "Kurz" (short-wheelbase).
  • "L" indicates "Leicht" (lightweight) for sporting models, and "Lang" (long-wheelbase) for sedan models.
  • "R" indicates "Rennen" (racing), used for racing cars (for example, the 300SLR).
  • "S" Sonderklasse "Special class" for flagship models, including the S-Class, and the SL-Class, SLR McLaren and SLS sportscars.
  • "T" indicates "Touring" and an estate (or station wagon) body style.

Some models in the 1950s also had lower-case letters (b, c, and d) to indicate specific trim levels. For other models, the numeric part of the designation does not match the engine displacement. This was done to show the model's position in the model range independent of displacement or in the price matrix. For these vehicles, the actual displacement in liters is suffixed to the model designation. An exception was the 190-class with the numeric designation of "190" as to denote its entry level in the model along with the displacement label on the right side of the boot (190E 2.3 for 2.3-litre 4-cylinder petrol motor, 190D 2.5 for 2.5-litre 5-cylinder diesel motor, and so forth). Some older models (such as the SS and SSK) did not have a number as part of the designation at all.

For the 1994 model year, Mercedes-Benz revised the naming system. Models were divided into "classes" denoted by an arrangement of up to three letters (see "Current model range" above), followed by a three-digit (or two-digit for AMG models, with the number approximately equal to the displacement in litres multiplied by 10) number related to the engine displacement as before. Variants of the same model such as an estate version or a vehicle with a diesel engine are no longer given a separate letter. The SLR and SLS supercars do not carry a numerical designation.

Today, many numerical designations no longer reflects the engine's actual displacement but more of the relative performance and marketing position. Despite its engine displacement in two litres, the motor in A45 AMG produces more than 375 horsepowers so the designation is higher as to indicate the higher performance. Another example is the E250 CGI having greater performance than the E200 CGI due to the different engine tuning even though both have 1.8-litre engines. From the marketing perspectives, E200 seems more "upscale" than E180. Recent AMG models use the "63" designation (in honor of the 1960s 6.3-litre M100 engine) despite being equipped with either a 6.2-litre (M156) or 5.5-litre (M157) engine.

Some models carry further designations indicating special features:

  • "4MATIC" indicates the vehicle is equipped with all-wheel-drive.
  • "BlueTEC" indicates a diesel engine with selective catalytic reduction exhaust aftertreatment.
  • "BlueEFFICIENCY" indicates special fuel economy features (direct injection, start-stop system, aerodynamic modifications, etc.)
  • "CGI" (Charged Gasoline Injection) indicates direct gasoline injection.
  • "CDI" (Common-rail Direct Injection) indicates a common-rail diesel engine.
  • "Hybrid" indicates a gasoline- or diesel-electric hybrid.
  • "NGT" indicates a natural gas-fueled engine.
  • "Kompressor" indicates a supercharged engine.
  • "Turbo" indicates a turbocharged engine, only used on A-, B-,E- and GLK-Class models.
  • "AMG Line" indicates the interior or engine, depending which car, has been fitted with the luxuries of their AMG sports cars

All model designation badges can be deleted upon the customer's request.

2015 and beyond

Rationalisation of the model nomenclature was announced in November 2014 for future models.3435 The changes consolidate many confusing nomenclature and their placements in the model range such as CL-Class is now called the S-Class Coupé. The naming structure is divided into four categories: core, off-road vehicle/SUV, 4-door coupé, and roadster. G-Class, V-Class, and Mercedes-AMG GT are unaffected by the change.

Core Off-Road Vehicles/SUV 4-Door Coupé Roadster
A-Class GLA CLA
B-Class
C-Class GLC

(formerly GLK)

SLC

(formerly SLK)

E-Class GLE

(formerly ML)

S-Class GLS

(formerly GL)

CLS SL

Note: CLA is positioned between A and B Classes while CLS between E and S.

In addition to the revised nomenclature, Mercedes-Benz has new nomenclature for the drive systems.

Current New Example
Natural Gas Drive c for "compressed natural gas" B 200 c
BlueTec

CDI

d for "diesel" E 350 d

GLA 200 d

PLUG-IN HYBRID**

Electric Drive

e for "electric" S 500 e

B 250 e

Fuel Cell f for "fuel cell" B 200 f
HYBRID

BlueTEC HYBRID

h for "hybrid" S 400 h

E 300 h

4MATIC 4MATIC E 400 4MATIC

Environmental record

Mercedes-Benz has developed multi concept cars with alternative propulsion, such as hybrid-electric, fully electric, and fuel-cell powertrains. At the 2007 Frankfurt motor show, Mercedes-Benz showed seven hybrid models, including the F700 concept car, powered by a hybrid-electric drivetrain featuring the DiesOtto engine.3637 In 2009, Mercedes-Benz displayed three BlueZERO concepts at the North American International Auto Show. Each car features a different powertrain - battery-electric, fuel-cell electric, and gasoline-electric hybrid.3839 In the same year, Mercedes also showed the Vision S500 PHEV concept with a 19 miles (31 km) all-electric range and CO
2
emissions
of 74 grams/km in the New European Driving Cycle.40

Since 2002, Mercedes-Benz has developed the F-Cell fuel cell vehicle. The current version, based on the B-Class, has a 250 mile range and is available for lease, with volume production scheduled to begin in 2014. Mercedes has also announced the SLS AMG E-Cell, a fully electric version of the SLS sports car, with deliveries expected in 2013.41 The Mercedes-Benz S400 BlueHYBRID42 was launched in 2009, and is the first production automotive hybrid in the world to use a lithium-ion battery.434445 In mid-2010, production commenced on the Vito E-Cell all-electric van. Mercedes expects 100 vehicles to be produced by the end of 2010 and a further 2000 by the end of 2011.46

In 2008, Mercedes-Benz announced that it would have a demonstration fleet of small electric cars in two to three years.47 Mercedes-Benz and Smart are preparing for the widespread uptake of electric vehicles (EVs) in the UK by beginning the installation of recharging points across their dealer networks. So far 20 Elektrobay recharging units, produced in the UK by Brighton-based Elektromotive, have been installed at seven locations as part of a pilot project, and further expansion of the initiative is planned later in 2010.48

In the United States, Mercedes-Benz was assessed a record US$30.66 million fine for their decision to not meet the federal corporate average fuel economy standard in 2009.49 Certain Mercedes-Benz cars, including the S550 and all AMG models sold in the United States, also face an additional gas guzzler tax.50 However, newer AMG models fitted with the M157 engine will not be subject to the gas-guzzler tax, due to improved fuel economy,51 and newer models powered by the M276 and M278 engines will have better fuel economy. In 2008, Mercedes also had the worst CO
2
average of all major European manufacturers, ranking 14th out of 14 manufacturers.52 Mercedes was also the worst manufacturer in 2007 and 2006 in terms of average CO
2
levels, with 181 g and 188 g of CO
2
emitted per km, respectively.53

Bicycles

Mercedes-Benz Accessories GmbH introduced three new bicycles in 2005,54 and the range has developed to include the patent pending Foldingbike in 2007.55 Other models include the Mercedes-Benz Carbon Bike,56 Trekking Bike,57 Fitness Bike58 and the Trailblazer Bike.59

Motorsport

The two companies which were merged to form the Mercedes-Benz brand in 1926 had both already enjoyed success in the new sport of motor racing throughout their separate histories. A single Benz competed in the world's first motor race, the 1894 Paris–Rouen, where Émile Roger finished 14th in 10 hours 1 minute. Throughout its long history, the company has been involved in a range of motorsport activities, including sports car racing and rallying. On several occasions Mercedes-Benz has withdrawn completely from motorsport for a significant period, notably in the late 1930s, and after the 1955 Le Mans disaster, where a Mercedes-Benz 300 SLR rammed another car (An Austin-Healey), took off into the stands, and killed more than 80 spectators. Stirling Moss and co-driver Denis Jenkinson made history by winning the 1955 Mille Miglia road race in Italy during a record-breaking drive with an average speed of almost 98 mph in a Mercedes-Benz 300 SLR.60

Although there was some activity in the intervening years, it was not until 1987 that Mercedes-Benz returned to front line competition, returning to Le Mans, Deutsche Tourenwagen Meisterschaft (DTM), and Formula One with Sauber. The 1990s saw Mercedes-Benz purchase British engine builder Ilmor (now Mercedes-Benz High Performance Engines), and campaign IndyCars under the USAC/CART rules, eventually winning the 1994 Indianapolis 500 and 1994 CART IndyCar World Series Championship with Al Unser, Jr. at the wheel. The 1990s also saw the return of Mercedes-Benz to GT racing, and the Mercedes-Benz CLK GTR, both of which took the company to new heights by dominating the FIA's GT1 class.

Mercedes-Benz is currently active in three forms of motorsport, Formula Three, DTM and Formula One.

Formula One

Mercedes-Benz took part in the world championship in 1954 and 1955, but despite being successful with two championship titles for Juan-Manuel Fangio,61 the company left the sport after just two seasons. Fangio is considered by many to be the best F1 driver in history.62

Mercedes-Benz returned as an engine supplier in the 1990s and part-owned Team McLaren for some years, to which it has supplied engines engineered by Ilmor63 since 1995. This partnership brought success, including drivers championships for Mika Häkkinen in 1998 and 1999, and for Lewis Hamilton in 2008, as well as a constructors championship in 1998. The collaboration with McLaren had been extended into the production of roadgoing cars such as the Mercedes-Benz SLR McLaren.

In 2007, McLaren-Mercedes was fined a record US$100 million for stealing confidential Ferrari technical data.64

In 2009, Ross Brawn's newly conceived Formula One team, Brawn GP used Mercedes engines to help win the constructor's championship, and Jenson Button to become champion in the F1 drivers' championship. At the end of the season, Mercedes-Benz sold its 40% stake in McLaren to the McLaren Group and bought 70% of the Brawn GP team jointly with an Abu Dhabi based investment consortium. Brawn GP was renamed Mercedes GP for the 2010 season and is, from this season on, a works team for Mercedes-Benz.

In 2014, Mercedes clinched the F1 Constructor's title with 3 races to go, after dominating much of the season.

Logo history

65

Noted employees

Innovations

Numerous technological innovations have been introduced on Mercedes-Benz automobiles throughout the many years of their production, including:

  • The internal combustion engined automobile was developed independently by Benz and Daimler & Maybach in 1886
  • Daimler invented the honeycomb radiator of the type still used on all water-cooled vehicles today
  • Daimler invented the float carburetor which was used until replaced by fuel injection
  • The "drop chassis" – the car originally designated the "Mercedes" by Daimler was also the first car with a modern configuration, having the carriage lowered and set between the front and rear wheels, with a front engine and powered rear wheels. All earlier cars were "horseless carriages", which had high centres of gravity and various engine/drive-train configurations
  • The first passenger road car to have brakes on all four wheels (1924)72
  • In 1936, the Mercedes-Benz 260 D was the first diesel powered passenger car.
  • Mercedes-Benz were the first to offer direct fuel injection on the Mercedes-Benz 300SL Gullwing
  • The "safety cage" or "safety cell" construction with front and rear crumple zones was first developed by Mercedes-Benz in 1951. This is considered by many as the most important innovation in automobile construction from a safety standpoint5verification needed
  • In 1959, Mercedes-Benz patented a device that prevents drive wheels from spinning by intervening at the engine, transmission, or brakes. In 1987, Mercedes-Benz applied its patent by introducing a traction control system that worked under both braking and acceleration
  • an Anti-Lock Brake system (ABS) was first offered on the W116 450SEL 6.9. They became standard on the W126 S-Class starting production in 1979 and first sold in most markets in 1980.
  • Airbags were first introduced in the European market, beginning with model year 1981 S-Class.
  • Mercedes-Benz was the first to introduce pre-tensioners to seat belts on the 1981 S-Class. In the event of a crash, a pre-tensioner will tighten the belt instantaneously, removing any 'slack' in the belt, which prevents the occupant from jerking forward in a crash
  • In September 2003, Mercedes-Benz introduced the world's first seven-speed automatic transmission called '7G-Tronic'
  • Electronic Stability Programme (ESP), brake assist,73 and many other types of safety equipment were all developed, tested, and implemented into passenger cars – first – by Mercedes-Benz. Mercedes-Benz has not made a large fuss about its innovations, and has even licensed them for use by competitors – in the name of improving automobile and passenger safety. As a result, crumple zones and anti-lock brakes (ABS) are now standard on all modern vehicles.5verification needed
Mercedes M156 engine
  • The (W211) E320 CDI which has a variable geometry turbocharger (VGT) 3.0-litre V6 common rail diesel engine (producing 224 hp or 167 kW), set three world endurance records. It covered 100,000 miles (160,000 km) in a record time, with an average speed of 224.823 km/h (139.70 mph). Three identical cars did the endurance run (one set above record) and the other two cars set world records for time taken to cover 100,000 kilometres (62,137 mi) and 50,000 miles (80,000 km) respectively. After all three cars had completed the run, their combined distance was 300,000 miles (480,000 km) (all records were FIA approved).74clarification needed
  • Mercedes-Benz pioneered a system called Pre-Safe to detect an imminent crash – and prepares the car's safety systems to respond optimally. It also calculates the optimal braking force required to avoid an accident in emergency situations, and makes it immediately available for when the driver depresses the brake pedal. Occupants are also prepared by tightening the seat belt, closing the sunroof and windows, and moving the seats into the optimal position.
  • At 181 horsepower per litre, the M133 engine installed in Mercedes-Benz A45 AMG is the most powerful series production four-cylinder turbocharged motor (as of June 2013) and has one of the highest power density for a passenger vehicle.75

Half a century of vehicle safety innovation helped win Mercedes-Benz the Safety Award at the 2007 What Car? Awards.72

Robot cars

Main article: Driverless car

In the 1980s, Mercedes built the world's first robot car, together with the team of Professor Ernst Dickmanns at Bundeswehr University Munich.76 Partially encouraged by Dickmanns' success, in 1987 the European Union's EUREKA programme initiated the Prometheus Project on autonomous vehicles, funded to the tune of nearly €800 million. A culmination point was achieved in 1995, when Dickmanns' re-engineered autonomous S-Class Mercedes took a long trip from Munich in Bavaria to Copenhagen in Denmark, and back. On highways, the robot achieved speeds exceeding 175 km/h (109 mph) (permissible in some areas of the German Autobahn). The car's abilities has heavily influenced robot car research and funding decisions worldwide.

Tuners

Several companies have become car tuners (or modifiers) of Mercedes Benz, in order to increase performance and/or luxury to a given model.

AMG is Mercedes-Benz's in-house performance-tuning division, specialising in high-performance versions of most Mercedes-Benz cars. AMG engines are all hand-built,77 and each completed engine receives a tag with the signature of the engineer who built it. AMG has been wholly owned by Mercedes-Benz since 1999.78 The 2009 SLS AMG, a revival of the 300SL Gullwing, is the first car to be entirely developed by AMG.

There are numerous independent tuners including Brabus, Carlsson, Kleemann and Renntech.

Sponsorships

Mercedes-Benz has sponsored the McLaren Formula One team since 1995.
Mercedes-Benz is sponsoring the German national football team

In football, Mercedes-Benz sponsors Germany National Football Team. Mercedes-Benz sponsors Bundesliga club VfB Stuttgart and provides the naming rights for their stadium, the Mercedes-Benz Arena. The company also holds the naming rights to the Mercedes-Benz Superdome in New Orleans, Louisiana.79

See also

References

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